Local Search: Why Local Marketers Need to Be Thinking About SEO and SEM

Local search

To maximize your local search marketing efforts, you need to be savvy about search engine optimization (SEO) and pay-per-click (PPC) advertising. While the two disciplines often seem separate, they share many of the same goals and tactics. For example, both SEO and PPC help you get your business in front of potential customers looking for […]

How to create a website that drive sales

Website

Your website is the first impression people have of your company. It’s important to have a website that’s professional, clean, and easy to navigate. It also needs to be designed to convert visitors into customers. The design of your website can either help or hurt your conversion rate, so it’s important to have a good […]

Get More Hotel Bookings With A Full Funnel Marketing Strategy

Hotel Bookings

More hotel bookings translate to more revenue but it can be challenge for hotels that lack a clear funnel marketing strategy. We’ve all seen it before — you fill out a form, send an email, or make a phone call to schedule an appointment, and you never hear back. (Or worse, you get a response […]

Analyzing Behavior to Predict Consumer Intent

Consumer Intent

Consumer intent is the idea behind a product or service. It is about what consumers want to do with it. For example, let us say you are creating a new kind of shampoo. Your product needs to work in a certain way to achieve a certain result. How well does this apply to your brand […]

How to Create A Successful Marketing Funnel

Marketing Funnel

To create a successful marketing funnel, you need to have a plan and stick to it. Once you have got a plan, work out what you want to achieve and why you want to achieve it. Then, create a plan that will get you to your goal. One simple rule that can get you to […]