What is a landing page? A landing page, sometimes called a “lead capture” or “squeeze page,” is a single web page that appears in response to clicking on a search engine result, an ad, or an email link.

The landing page contains specific information relevant to the person who clicked through, such as a product offer (for an e-commerce site) or a service offer (for a B2B company). A landing page typically displays one main call-to-action button that links to another web page with additional details.

Landing Page

What is a landing page and what are landing page goals?

A landing page is the first page someone visits after clicking on an internet advertisement. The goal of a landing page is to get users to perform the action you want them to take. For example, if you’re a marketing agency, your goal might be to get users to sign up for a free consultation.

Types of landing pages.

There are many different types of landing pages that are categorized by different search engines. Some of the most common include:

An “out of stock” or “out of stock” page

People who want an item that’s currently unavailable tend to click on that search engine result and land on a site with a product page, as opposed to a landing page on which you could offer to sell that item.

A “breakout sale” page

This is a page that appears on top of search engine result pages when someone searches for a product that has relatively low-demand. An example would be a computer that someone is trying to sell or an iBook that needs replacing. These pages tend to be very high, tabular content, and rank in the #1 to #3 spot.

A “tool” page

Every piece of equipment you sell always comes with a set of instructions and a link to read more. People often click on these links when unsure about how a specific item should be used, so we might see these pages in the search results for such terms as “cordless drill,” “safety razor,” or “pencil sharpener.”

Avoid common mistakes when creating landing pages

A landing page is a web page that’s designed for a specific purpose, like to get someone to sign up to a service or to download a free ebook.

When creating a landing page, be sure not to make these common mistakes:

1) don’t have more than one form on the page.

2) don’t include hyperlinks to your other landing pages.

3) don’t make a call-to-action that redirects to another page.

While social media sharing does have a place and is well-intended, landing pages are a better use of social media for lead capture. Not only does this remind people to visit your landing page, but also reinforces the value of your firm’s product or service.

When a person goes to your landing page, they are more likely to recall your call-to-action or popular feature and would be more likely to click on it. For example, adding social media sharing buttons along with the call-to-action on a landing page might increase CTR by up to 48%.

Key takeaway:

Use social media buttons along with calls-to-action to create a call-to-action that people feel compelled to take. And because goal driven landing pages are more likely to convert somebody into a lead, you can’t afford not to use social media at all.

Keep your landing page simple. If you have 10 potential products or services, you probably want to have less than 10 landing pages. It’s been demonstrated that people are all too familiar with a hundred landing pages for a wide variety of products and services.

Optimize Landing Pages for Paid Search

Paid Search refers to advertising on search engine results pages (SERPs) to specific search queries by companies and advertisers. These advertisements are displayed before the results or previously displayed results on SERPs or within search results pages (SERPs).

The data that companies use to create paid search ads includes: The request that people use to search for information is known as a search query. Search queries are considered a user activity or persona associated with specific search queries. Search queries come in different inflections, such as present tense, past tense, and future tense.

The content needed to answer the search query is referred to as the content of the search query. This content might be content embedded in or overlaid on top of a search engine result, such as a list of resources on a landing page. You can also get content in our electronic newsletter. In digital marketing, leads typically represent customers who have chosen to buy from the advertiser and satisfy the customer-needs. A lead is not necessarily the same person who has interacted with the advertiser as another member of the buying population, such as a family member or friend.

Use powerful headlines to attract visitors and convert them to leads

To create the most compelling headlines, you want to answer your audience’s questions. If your readers are unsatisfied with what you offer, they will probably abandon your offer and search for a competitor’s or a helpful review.

While a reader panel suggested a search engine result as their first click, we found that other call-to-action buttons work better.

Create your landing page with this call-to-action method in mind:
Our call-to-action button focused on two questions:

  1. What is you target consumer’s biggest pain point ?
  2. What value do you offer to your audience?

While the headline is both simple and direct, the body copy makes a statement about our company. Capture as many call-to-action actions as possible, but limit the number of call-to-action buttons.

You should also frame your sales process, such as when to add a service request or when to review an unsatisfied customer. To make sure you ask the right questions and answer those questions clearly.

When your audience land on the page, they would see the headline and feel confident they understood what you offer.

Choose the right call-to-action button to convert leads into customers

Call-to-action buttons are one of the most crucial elements of your website because they allow you to convert leads into customers. You can use a variety of different call-to-action buttons to achieve different conversion goals, depending on the action that you want your visitors to take.

For example, we can use call-to-action buttons to ask visitors to complete a survey or purchase a product. It works in almost every kind of business. Web designers refer to a landing page as a CTA button. They are all about where people go when they search for anything on the Internet. You should have a few! Google tells us that in 2018, 73% of people searched for information over the Internet. 42% used Google Images to find information online, and 30% searched on the Internet to find products.

With more people searching the Internet, more of us are going through Google results. Google’s algorithm prioritizes web results based on three factors: relevance, efficiency, and authority. It also uses these factors to determine where and how to rank web results in search results for the search term the user is using: It highlights the high-quality content on the most relevant pages to automatically put the most important web results into the first position.

Google knows that the most important web pages are much more likely to provide the best quality content because the users who land on these pages are actually searching for that information. Google says that users who landed on a landing page were more likely to complete a search, visit an online guided tour, or purchase a product. As marketers, we must use fine-tuned keyword selection to get the best results.