More hotel bookings translate to more revenue but it can be challenge for hotels that lack a clear funnel marketing strategy.
We’ve all seen it before — you fill out a form, send an email, or make a phone call to schedule an appointment, and you never hear back.
(Or worse, you get a response like “we’re too busy right now.”) You definitely don’t want to be that business! Not only is it bad for your business’s reputation in the long run, but it could also mean losing out on potential income.
Here are seven tips to help you get more bookings with a full funnel marketing strategy.
Use SEO to drive hotel bookings
If you’re running a business with a location component, you can use SEO to drive hotel bookings. If you have a spa, for example, you can use SEO to drive people to your website and then use retargeting to get them to book a service.
To use SEO, you first need to know what keywords to add to your content to get the maximum mileage out of SEO. The keyword strategy can be a bit overwhelming, but luckily there are some big-name keywords that can be used that any small business or small business owner could easily add to their blog posts, emails, or whatever it is they want to do to get visibility.
For example, if you’re running a gluten-free or vegan cosmetics business, you may have shown up to the party a few months later with a list of gluten-free and vegan skincare brands. You may have even received some eco-friendly certificates from eco-friendly companies you’ve featured, which may have boosted your brand and potentially brought in a little more income.
But getting the most out of SEO involves using generalized and broad terms (ie, clean, healthy, natural) and specific terms (ie, skincare, makeup).
Be particularly strategic and targeted with how you keywords. Many marketers use broad keywords to pull in a wide range of results and focused more on specific content that serves the reader’s interest. If you have less than a million monthly searches, you probably aren’t that competitive right now in terms of SEO, but once you’ve hit that milestone, that’s when things begin to change. Readers are willing to give books a chance because people think there may be some profit to be made from books.
Use your blog to promote and sell your services
Your blog is a great place to talk about your expertise, what services you offer, and what sets you apart from your competitors. If you have a shop or a website, then you can link to it in your blog and promote your products and services that way.
You can set up a landing page where people can sign up to hear more about your services or subscribe to your latest posts. (Pro tip: You don’t need to indicate exactly what you do on the landing page just yet. Just say you’re a marketing expert in your industry and what you specialize in so people can find you, then add your contact information and schedule a free chat.)
Include links to your social media. Many platforms like Instagram and Facebook allow marketing by posting posts on your page. While these platforms are mainly used by humans to engage, they’re still a place to post content.
Researching alternative platforms can give you some ideas when you’re thinking about your next marketing strategy. This is an especially accurate strategy when you have to learn the hard way (like when you study abroad in another country).
Get reviews from past customers that will increase your credibility
Your credibility speaks volumes about your business. It tells a potential customer whether or not they can trust you and the products or services you provide. To gain credibility, get customer reviews from people who have used your products and services in the past.
Customers will be more likely to trust you if they see that other customers have recommended you and your business and have had positive experiences.
Here is the process to take:
- Schedule a time to capture all customer reviews.
- You can schedule a time to meet with your local audience in person, or simply have a one-on-one time to capture as many reviews as possible in Google Docs. Also, capture your local customers’ feedback in a spreadsheet. Record the details of all review responses. You’ll want this information to follow up with potential customers to gain more information about their experience. The customer has already spoken to you, so tell them how they felt after speaking with you.
- If your customer is a real estate agent, it will probably be easy to get their feedback by going to and searching for real estate agents in your area. After filling out the feedback form, click “Request Feedback.” Once they finish reading it, they will not only give you their feedback and star rating, but they are also saying whether they would recommend your business or product to a friend. .
- List your top three listen/responders. This could be a copy of your spreadsheet with notes as to what your ideal customer said after speaking with you or you can create a Google spreadsheet with testimonials, client phone numbers, and top three good responders. Keep them for your own records. . Ask your target audience what they’d like to see in the responses. To gain more trustworthy feedback, ask your target audience for feedback.
Use social media to develop a fan base of potential clients
Social media is a great way to interact with your followers and customers, and a great way to build trust. By being active on social media, you can interact with them and engage them in conversations about your products and services.
Twitter in particular is crucial for your career if you work in tech. By using Twitter, you can develop a fan base of potential clients. You don’t have to be the best at your craft to sell your products and services. There are plenty of ways to “fake it until you make it,” including arts and crafts, videos, and Wikipedia-style content. Plus, fake businesses have a habit of being taken down by Google, so it’s never a bad idea to practice branding and proof before hitting the streets.
Speaking of branding and online reputation, you should always strive to create serendipitous conversations with customers. Outreach is a fantastic way to do this. Just because you’ll never meet (or recognize) anyone at a conference does not mean you should make it impossible for them to connect with you.
A simple email or phone call to introduce yourself can go a long way without you even needing to meet someone. By using associated services, websites, and offline marketing like signs and postcards, you can reach out to people for things like reviews, products, free swag, and invitations to join contests.
Offering a discount to your customers if they recommend your product, sign up for a free trial, or leave us a review, among other things, can help build your brand. If you can post about your business and your services on your website, do it.
Websites like search engine results pages (SERPs), Wikipedia, and other editorial websites are particularly good to get reviews from — a natural fit for your online reputation, because it’s initial, personal, and relatable. You don’t have to ask a huge influx of people to complete your form — just a few can do it.
Advertise and market your business with online advertising
If you have a business, you should advertise and market it. The internet is the most powerful form of advertising on the market today and social media is a great place to start.
You can create a Facebook business page for your business and use Facebook ads to start finding new customers. You don’t need to be a huge company to market your business on Facebook, but you may consider being a tiny or new business to get started on Facebook Ads. If you set up a Facebook page, you can target a specific audience for ads that don’t have budgets to spend on bigger keywords.
There are a variety of forms of marketing you can do for your business on Facebook. For example, you can offer local deals, coupons, and community events, which can draw people to your page to share your content and build your community.
Depending on your chosen community, you may also want to post blog posts to share information, updates about products, and other community-focused content that may draw leads and visits to your page. When you create a Facebook page and start sharing materials like blog posts and updates about your company, try to keep the tone lighthearted and fun.
Choose topics that will make you laugh. Slight subjects can be more relatable to fans of your page. Remember, posting personal stuff on your wall while trying to build your business is like leaving a door open for eyes to enter and leave as they please — you want your business to be attractive and interesting if you want to keep people coming back. Keep your content shared within your community and don’t spam the page. Adding a Facebook business page could improve your SEO and reduce bounce rate.
According to BrightLocal’s 2013 US Local Search Ranking Factors that contributed to a State Farm study claiming local rankings are the number one factor in organic search, lots of people are searching online for local business information.