To create a successful marketing funnel, you need to have a plan and stick to it. Once you have got a plan, work out what you want to achieve and why you want to achieve it. Then, create a plan that will get you to your goal.
One simple rule that can get you to create your marketing software marketing funnel is by thinking ahead.
Ask yourself: ‘what will make me highly profitable with my marketing software, and how do I get there?’ Then, set out your marketing software marketing plan. That will create the scaffolding, and once you lay that plan out for the year, you will know whether it is going to make you money. Your solution to the question of ‘how do I get there’ will show you what your product will do, how you can earn money, not just make money now, and why you need a marketing engine behind you that will feed you with product sales.
The Marketing Funnel Diagram
Use the tools and features of your marketing software to get you there and then knock them out one at a time, releasing them as and when you would like. But remember only release the features you genuinely need at the time.
Think of the campaigns you want to run and think of the marketing funnel lines that will guide you whenever you run a campaign.
For example, your website will launch, and you will need the following features:
It would start with your Call to Action, followed by a landing page for your sales page. Your goal would not be to convert visitors to customers; it would be to get them to your sales page. Thus, your sales page would start with an introduction and then a call to action to go into a shopping cart, like this:
These are the basic steps of a customer funnel, and you can create your own, ongoing one to make money with your marketing software.
1. How to Set Up a Successful Email Sequence
The first thing to understand about email marketing is that you cannot set up an email sequence and then just leave it. You must be there every single day to manage the sequence, keep it consistent, and keep it on track. You must write the emails, test them, and keep them up to date.
The trick is you do not need to be the one doing any of that.
2. How to Set Up A Successful Landing Page
There are a lot of different things you can do to build an effective landing page, but there is only one that is truly going to help you. The only thing you need to do to build an effective landing page is to get people to take an action.
It might be a one-time action, it might be multiple small actions, whatever it takes to encourage people to take that action is where you get to have an effective landing page that converts visitors into customers. And do not just create a checkout page, create an entire onboarding flow. You do not have to solely create a landing page. You can onboard people on another page, via email, newsletter, video, whatever. And if you follow this process, it not only helps build trust with your customers, but you are also going to encourage people to take further action.
In fact, the research says going through a checklist of welcome gifts encourages people more to take the next action, like the one-time checkout.
So, if you want your potential customers to take action, provide them with clear value for each step.
3. How to Create A Successful Call to Action
A call to action can be something as simple as a single word such as “Buy” or “Subscribe” or “Review” or “Click Here” and it can also be a complex set of instructions such as “Sign Up Here” or “Click Here To Sign Up” or “Click Here To Join”.
Both are good and motivating but when it comes down to actually clicking a button and requesting a human to take action, especially on your website, the form in front of you may not match what you were hoping to achieve. On most forms, the dropdown list is intended to be your landing page where you can potentially engage with people and enroll them into your newsletter or CTA (call to action).
However, if you run a newsletter for professionals such as lawyers or accountants then chances are that you are not offering most people a way to become a subscriber and that you would like those professionals to become customers rather than customers.
This is logical because most professionals look at the costs of keeping up with the latest developments and practices of their profession so making them customers would not make much sense unless you decrease the costs of those services which is exactly what we will do as you scroll down to the next section.
Let us get right into how to run a free trial and provide your potential subscribers with the information they were looking for.
Differentiate yourself from the thousands of other newsletters out there by responding to their specific needs by thinking about what is important to them and providing tools that will provide them with the information that they were looking for.
On this piece of paper write the information that will be asked for from their side,
In the past, it could simply contain a few things such as their name and contact information but now you may want to dive a little deeper into what they are looking for or provide additional tools such as resources, free legal guides, or handouts available online.
4. How to Set Up a Social Media Follow Up Strategy
You should have a system in place to follow up with your social media followers. You need to make sure your social media followers feel like you are a real person with a real-life and a real message.
You cannot blast your message to a group of millions of people and expect them to have any interest in it. If they do not get your message, do not expect much interest from them. I have built hundreds of social media accounts over the last two years, and I have only had three people I genuinely wanted to hear from. I have also received countless messages from random strangers trying to pitch me deals, advise me on social media marketing, or ask me to be on their Instagram page.
I reached out to one of these people through Facebook Messenger and had a brief interaction. The following day, I received another message from the same person asking to get in touch. Just like that. I was connected to a person of influence, and I received a message by email. Nothing else. It was a one-off.
And you know what? Somehow, people still manage to message me. At one stage, I received messages from people working in the same company where I work. Every now and then, I will get a message from somebody looking for work advice, and I will respond because I am not living in the toxic luxury of people looking for a handout.
If you want to be successful on social media today, you need to build a system. Here are some steps you should implement straightaway. You need to know who you contact, why you contact them, and how you will use them.
Are you going to expect every follower to like or share your content? Of course not. You will lose some followers. But if you genuinely want to make sure you are building the right kind of connections, do not expect anything in return.
And finally When you click on a contact button, make sure that it is clickable.